#E-shop #Branding #Webdesign
The brief was simple and complex at the same time. Our client comes to the market with a completely new brand of ionic drink, which is intended for active athletes from the age of 6. The only thing the client had in hand was a drink recipe. He left the rest to us.
Our task was to create the name of a new ionic drink, create a logo and slogan, create an overall visual identity, design a packaging design and at the same time set up a marketing strategy and marketing communication.
We have created a completely new brand of drink for athletes, which is suitable for even the smallest champions. It is clear from the name that it is a drink that is intended for those who are really serious about sports.
The name Championt also clearly indicates what kind of drink it is. We personified the brand with the mask of a rabbit, which we can use in communication according to the target group.
As part of our visual identity, we designed a simple, memorable logo in conjunction with the slogan of the Train with the best brand, which goes hand in hand with the name Championt itself. We used strong colors and fonts that are perfect for sports activities and products.
Design of corporate identity was created as one of the elements of branding. We gave the branding of the Championt brand the face of a mascot - a hare, which is also reflected in the set tone of voice of the overall communication of the brand and in an effort to capture the story and essence of the brand.
For the Championt brand, we have created a complete marketing strategy from setting the goal itself, through creating the message and key message, to determining communication channels, budgets, how to determine the measurement of success and evaluation.
For Championt, we designed a visually appealing and functional e-shop with a simple method of administration, built on its own platform - Vizion Shop.
Throughout the creation of the brand, we provided the client with a professional view of his next steps in the process of launching the product on the market.
The CHAMPIONT brand was inspired by the very purpose of the product. Ionic drinks are intended for active athletes, especially for those who do not want to leave their performance to chance and their goal is to improve from training to training.
We had several variants when creating the name, but CHAMPIONT has simply become our champion. It is clear from it that it is a drink for champions and at the same time that it is an ionic drink. The name is complemented by a logo that shape a rabbit in dynamic motion. The rabbit is the mascot of the brand, because it represents speed, dynamics, flexibility.