#corporate Identity #website #naming
All lovers of good wine may know the word Enoteca. For they who don't know, it is special wine store with cheese, oils and all good things connected with wine.
The main aim was to create supertemporal design which can fit to historical square but also to modern shopping malls.
The first step was creating the name. Right after we set the rules for visual identity in Brand Guideline. Our another mission was to design brand articles and create launch campaign materials.
Modern design with touch of retro look is a little bit Frenchy. Visual identity includes a lot of fancy details.
Naming and Brand Voice
Simple, resonant, memorable...
Logo has retro touch what makes it supertemporal
Brand guideline includes all documents which set out how to use the design elements of a company’s brand
Business Website without e-commerce features
Prints & Digital Promotion
Promotional materials for launch event
Like famous singer Gott sing - C'est la vie
We decided use French saying "C'est la vie" for our naming. Actually the name Selaví is Slovak phonetical version of this saying.
Brand Voice has a little bit nostalgic character. Such is life, you just need take a full breathe and live it.
Picnic atmosphere was the main inspiration for creating of this logo.
Logo consists of three parts. Probably we don't have to explain why there is a wine glass in the logo. But what is probably useful to mention is that birds in the logo represent freedom and green vineyard represents rich harvest of grape and hard work of vine-dressers.