Selaví
#corporate Identity #website #naming
All lovers of good wine may know the word Enoteca. For those who don't know, it is special wine store with cheese, oils and all good things.
The main aim was to create supertemporal design which can fit to historical squares but also to modern shopping malls.
We set the rules for visual identity in Brand Guideline right after the name creation. Our another mission was launch campaign setup.
Modern design with touch of retro look is a little bit Frenchy. Visual identity includes a lot of fancy details.
Naming and Brand Voice
Simple, resonant, memorable...
Logo
Logo has retro touch what makes it supertemporal
Corporate Identity
Brand guideline includes all documents which set out how to use the design elements of a company’s brand
Website
Business Website without e-commerce features
Prints & Digital Promotion
Promotional materials for launch event
C'est la vie
We decided use French quote "C'est la vie" for our naming. Actually the name Selaví is Slovak phonetical version of this saying.
Brand Voice has a little bit of nostalgic character. Such is life, you just need take a full breathe and live it.
Picnic atmosphere was the main inspiration for creating of this logo.
Logo consists of three parts. Probably we don't have to explain why there is a wine glass in the logo. But what is needed to be mentioned is that birds in the logo represent freedom and green vineyard represents rich harvest of grape and hard work of vine-dressers.
